SEO Manager

November 7

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lastminute.com

WebsiteLinkedInAll Job Openings

Travel • Online Travel • Hotels • Flights • Holidays

1001 - 5000

Description

• Develop and execute a comprehensive SEO strategy for the German market, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates • Conduct keyword research and analysis to identify relevant search terms and opportunities within the German travel industry, and optimise website content accordingly • Collaborate closely with content teams, product managers, developers, and other internal teams to implement SEO best practices and optimise German-language content • Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders • Stay up to date with the latest trends, algorithm changes, and best practices in SEO, particularly in the German market, adapting strategies to maintain a competitive edge • Conduct thorough competitive analysis to identify industry trends in Germany, benchmark performance against local competitors • Collaborate with tech teams to integrate SEO best practices into our German website platform to grow organic traffic in the long tail • Stay informed about the latest developments in the German travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation

Requirements

• Proven experience in an SEO role, preferably within the travel industry in Germany, with a track record of improving organic search rankings and driving organic traffic growth • In-depth knowledge of SEO best practices, search engine algorithms, and tools, with specific experience in optimising large-scale websites for the German market • Solid understanding of technical SEO, proven experience working on technical SEO features such as structured data, snippets, breadcrumbs, and other SEO tech improvements • Proficiency in using SEO tools and analytics platforms, such as GA4, Google Search Console, SEMrush, or similar tools • Strong analytical skills and the ability to interpret complex data, make data-driven decisions, and provide actionable insights for optimization • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders across multiple countries • Strong project management skills, with the ability to prioritise and manage multiple projects simultaneously in a fast-paced environment • Results-driven mindset with a focus on achieving measurable outcomes and driving continuous improvement • Fluent in spoken and written German and English • Ability to work independently and manage time effectively in a remote work environment

Benefits

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities) • Shorter working week (36h), with a half working day on Fridays • Flexible start and end of the working day (with core hours from 10:00 to 4:00 pm) • Possibility to work from anywhere for a period per year defined according to local regulations • Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training • Access to e-learning platforms (e.g. Discovery, O’reilly - depending on the department), professional and managerial skills development training paths • 2 paid days off per year for volunteering purposes • Occasional social events to foster connections among colleagues • Travel industry discounts and flash exclusive staff fares • We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.