Paid Social Media Manager
October 26
Description
• About LastPass • LastPass is looking for a Paid Social Media Manager • We are seeking a dynamic and experienced Paid Social Media Manager to join our team. • Must have deep knowledge of advanced targeting strategies and capabilities by platform to support Trial motion, Demand Generation and ABM. • If you are passionate about complex problem solving and motivated by scale, then this is the role for you! • Lead Paid Social Media and Review listing PPC strategy and performance, providing guidance and support to drive excellence and results. • Collaborate closely with internal teams, including, sales, Web and analytics, to align paid media efforts with overall business objectives.
Requirements
• Proven expertise and experience driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion. • Must have experience in both B2C e-commerce and B2B SaaS • Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm. • Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management. • Proven expertise in managing six-figure cross-channel budgets and delivering measurable results. • Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc. • Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms. • Demonstrated ability to develop and execute strategic media plans that drive business growth. • Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights. • Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals. • Detail-oriented with a passion for continuous learning and improvement in the digital marketing space.
Benefits
• Market-leading password manager • High-growth, collaborative environment with inclusive teams • Remote first culture • Competitive compensation • Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days • Generous Parental leave • Comprehensive health coverage, dependents included • Home office setup support • LastPass families free account up to 5 members • Continuous learning and development opportunities
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