Digital Analyst - Technical
2 days ago
Description
• Designing and implementing tracking systems for efficient data collection. • Collaborating with developers, product, marketing, and data teams on tracking planning and QA. • Ensuring high data quality by optimizing analytics tools and setting alerts. • Guiding BI specialists for seamless integration of client-side data. • Creating detailed reports and dashboards for stakeholders.
Requirements
• Strong analytical and problem-solving skills with exceptional attention to detail. • Critical thinking, proactiveness, high level of responsibility, and reliability. • Advanced practical knowledge of analytics tools such as Google Analytics, Firebase or Snowplow. • Experience with tracking planning, execution, and quality control for both web and app platforms. • Good understanding of how Tag Management Systems work (both client-side and server-side). • Familiarity with the privacy regulations and their impact on the digital analytics ecosystem. • At least basic SQL and visualization skills. • Nice-to-haves: Knowledge of JavaScript, HTML, CSS. • Familiarity with autotracking/session-replay/experimentation platforms. • Understanding of marketing conversions tracking tools including MMPs.
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