LayerZero Labs
LayerZero Labs is a technology company specializing in inter-blockchain communication. The company provides a protocol, LayerZero, which enables data transfer across blockchains while ensuring message censorship resistance, immutability, and permissionless development. This can support applications like decentralized finance (DeFi) infrastructure, NFT gaming, and more. LayerZero allows developers to construct decentralized applications (dApps) that can operate on multiple blockchains, facilitating assets and data movement seamlessly. The company's mission is to develop an omnichain ecosystem where assets and data are easily transferable across various blockchain networks.
Institutional Narrator - Product Marketing Manager
January 18
LayerZero Labs
LayerZero Labs is a technology company specializing in inter-blockchain communication. The company provides a protocol, LayerZero, which enables data transfer across blockchains while ensuring message censorship resistance, immutability, and permissionless development. This can support applications like decentralized finance (DeFi) infrastructure, NFT gaming, and more. LayerZero allows developers to construct decentralized applications (dApps) that can operate on multiple blockchains, facilitating assets and data movement seamlessly. The company's mission is to develop an omnichain ecosystem where assets and data are easily transferable across various blockchain networks.
📋 Description
• At LayerZero, our mission is to bring finance onchain, on all the chains. • The Institutional Narrator’s mission is to show the financial world that crypto isn’t a question of if or when—it’s about how. And “how” is LayerZero. • As Institutional Narrator (Institutional Product Marketing Manager), you will craft and deliver compelling narratives that resonate with banks, asset managers, and fintech companies. • Develop reports, marketing collateral, and thought leadership content across multiple channels—LinkedIn, Twitter, events, and more. • Ensure that LayerZero’s product offerings speak to institutional client needs. • Collaborate with key internal stakeholders to establish marketing strategies and create consistent, high-quality brand messaging for institutions. • Research and analyze market trends, customer feedback, and competitive products to shape go-to-market (GTM) strategies for new products. • Own the content creation and have input on a publishing strategy for social media channels (LinkedIn, Twitter, etc.) while contributing to event materials, webinars, and industry conferences for all institutional content. • Measure, report, and optimize the performance of institutional marketing initiatives to drive brand awareness, lead generation, and conversion.
🎯 Requirements
• 2+ years experience in institutional financial services, fintech, or crypto product marketing (or a mix of analyst/research/content marketing roles with institutional focus). • Financial Products Experience: Background in capital markets, securities, custody, or corporate banking is a plus. • Powerful storyteller: Demonstrable experience building narratives in written, visual, and verbal formats. • Crypto Fluency: Familiarity with DeFi, onchain infrastructure, or the broader institutional crypto market. • Full-Stack Writer: Ability to produce compelling short-form and long-form content across diverse channels.
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