Go-To-Market Analyst

February 6

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Leadership Connect

Leadership Connect is a public sector decision intelligence service focused on helping organizations build and maintain connections within the government. Their flagship product provides tools for making government connections and enriching CRM systems with unique data, including government contact data. They offer services such as contracting opportunities and award analysis, stakeholder mapping, and legislation intelligence. Leadership Connect is trusted by government agencies, government contractors, think tanks, and higher education institutions for their reliable and up-to-date data on government decision-makers and influencers. They are known for their Salesforce integration, which helps clients incorporate this data into their CRM environments efficiently.

government affairs • contract opportunities • lead generation • email campaigns • federal purchasing

📋 Description

• At Leadership Connect, we believe that relationships are everything in business and in life. • Founded by two former CEOs of S&P 500 companies and a former presidential press secretary. • Our premier information service is built for developing relationships that impact decisions in government, business, and media. • Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. • We are a close-knit team dedicated to helping each of our users make a difference. • As a data-driven Go-To-Market (GTM) Analyst, you’ll play a key role in market research, lead generation, and performance analysis to ensure successful product launches and adoption in the public sector. • Your responsibilities include supporting the product, marketing, and sales team with actionable intelligence to drive business growth. • This role combines data analysis with lead generation activities.

🎯 Requirements

• 2-5 years of experience in a GTM, business analysis, market research, or strategy role (preferably in SaaS, B2G, or technology sectors). • Strong data analysis skills, with proficiency in Excel, SQL, or BI tools (Tableau, Looker, Power BI). • Experience working with CRM systems (Salesforce, HubSpot) and marketing analytics tools. • Understanding of government procurement, public sector technology trends, and B2G sales cycles is a plus. • Excellent communication and presentation skills to translate data into actionable insights. • Bachelor's degree in Business, Marketing, Data Analytics, or a related field.

🏖️ Benefits

• Awesome Extended Health Care Plan • Dental Care • Life & Disability insurance • Health spending accounts • Unlimited PTO! • 12 Paid Holidays • $3,000 Employee Referral Program • Employer contribution to VRSP • Rewards and recognition programs

Apply Now

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