Marketing Data Analyst
July 4
Description
• Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends. • Preparation of analytical reports and dashboards (including visualization) for the marketing team. • Creation of Google Sheets scripts to connect data from different reports and Google Sheets. • High experience and skill level in Microsoft Excel / Google Sheets. • Analysis of product & marketing metrics correlation and identification of their drivers. • Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the marketing team based on these insights • Develop the SKAN measurement approach for Google, Meta and Tiktok. • Deeply understand the process of acquisition of users in order to analyze/provide valuable proposals • Manage MMP Tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations. • Analyze performance impact of any product and marketing strategy changes. • Cooperate with Marketing and Product teams to actively increase project profitability • Collaborate with the BI department to create and maintain data visualization dashboards.
Requirements
• Bachelor degree in STEM field or similar • Experience working as Analyst of at least 3 years • Strong knowledge of app attribution tools commonly used in the mobile advertising industry. • Strong knowledge of machine learning and statistics techniques. • Strong communication skills and the ability to translate technical findings into clear business recommendations. • In-depth understanding of digital marketing strategies including down funnel analysis, as well technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms. • Experience working with data visualization tools • Experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase, Meta etc. • Teamwork and collaboration skills to work closely with other data professionals and cross-functional teams. • Proactive attitude and results-oriented.
Benefits
• Top-notch private health insurance — includes dental and psychological services • Full-time, permanent contract • Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off • Remote work OR come into the office if you prefer! • Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m) • Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!) • Enhanced career path designed just for you • External training budget • Other: ticket restaurant, nursery tickets • Budget for team-building activities • We celebrate all company landmarks • And when you come into the office, you’ll get free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean
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