Mobile User Acquisition Team Lead
August 6
Description
• Manage and coach a team of highly motivated Mobile User Acquisition Specialists and get hands-on with campaign setup, monitoring, and optimization. • Provide direction and leadership to the Mobile User Acquisition team, ensuring all campaigns are in line with the different goals. • Manage multiple projects and people simultaneously and deliver on-time and on-budget • Create an efficient workflow to coordinate the creation of high performing campaigns including Google Ads, Apple Search Ads, Bing Ads. • Clearly define problems, break down objectives. • Addressing and escalating campaign performance issues. • Identifying growth opportunities, testing hypotheses and scaling winning tests to improve traffic and increase ROI. • Delivering performance reports and insights to the Manager and defining campaign actions accordingly • Ability to monitor other players, trends and translate insights into strategic opportunities • Responsible for AB tests, analysis and keyword mining. • Supporting internal sharing of knowledge through training and coaching. • Collaborate with Social Ads, ASO specialists and Creative team to maximize apps visibility • Perform periodical competitor analysis • Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages • Stay up-to-date with the latest trends and best practices, applying this knowledge to improve campaign performance and efficiency. • Ability to foster a culture of continuous learning and growth.
Requirements
• At least 3 years of experience in managing a team of Mobile User Acquisition specialists. • Experience in PPC mobile campaigns • Proficient in Google Ads and Microsoft Ads, other search engines ads experience is a plus • Proficient in Apple Search Ads • Previous experience in iOS and Android Acquisition campaigns • Strong knowledge in Google Analytics, MMPs & Firebase • Knowledge of iOS Mobile Attribution and Skadnetwork framework • Advanced Microsoft Excel skills • Very strong attention to detail • Capable of managing multiple projects simultaneously • Ability to work independently and synthesize large amount of data • Flexibility, being able to adapt quickly to changing priorities • Desire to share your experiences and knowledge • Team worker, self-motivated and proactive
Benefits
• Full-time, permanent contract • Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off • Remote work • Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m) • Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!) • Enhanced career path designed just for you • External training budget • We celebrate all company landmarks
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