LegalMatch
Small Law Firm Marketing • Leads for Lawyers • Legal Lead Generation • Law Practice Marketing • Attorney Marketing
51 - 200
CRO Specialist
November 4
LegalMatch
Small Law Firm Marketing • Leads for Lawyers • Legal Lead Generation • Law Practice Marketing • Attorney Marketing
51 - 200
Description
•As a Conversion Rate Optimization (CRO) Specialist, you will be responsible for planning and overseeing the strategic success and tactical implementation of the company’s CRO campaigns. •Own the company’s overall CRO strategy from ideation to execution, reporting, and analysis. •Take action on key metrics and KPIs through continuous website testing and user experience improvements. •Develop test plans and campaign requirements to be implemented by our design and technical teams. •Evaluate and improve the effectiveness of campaigns through data-driven strategy and KPI focused analysis. •Consider and make recommendations for ongoing education and training opportunities. •Create and execute deliverables including website audits, user journeys, heuristic reviews wireframes, information architecture, task flows, user scenarios, and personal development.
Requirements
•At least 2-3 years’ experience in a CRO/UX or website testing role •Strong knowledge of major CRO tactics •Proficiency in web analytics (Google Analytics preferred) •Proven success in previous optimization efforts
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