Google Ads and SEO Specialist

6 days ago

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Description

• Hello, Google Ads and SEO Specialists! • My name is Tim, and I am the CEO at Online CE Credits – an innovative online platform providing continuing education courses tailored for mental health professionals. • Through our trauma-focused and neuroscience-informed curriculum, we support therapists in meeting licensure requirements while enhancing their expertise. • We’re looking to hire a motivated, experienced Google Ads & SEO Specialist who can strategically manage ad campaigns, optimize SEO, and contribute to our growth in the online education space. • This is a part-time role with the potential to transition into a full-time position as performance and needs evolve. • This is a part-time role with the potential to grow into a full-time position within 3-6 months.

Requirements

• Excellent English written and verbal communication skills. • Proven experience with Google Ads media buying, ideally managing budgets of $20K-$25K+ per month. • Ability to utilize both industry-standard and cutting-edge Google Ads strategies to effectively capture high-converting leads (e.g., negative keywords, bidding analysis, competitor audits, split testing, control campaigns). • Skilled in SEO strategy and proficient with tools like Semrush and Ahrefs to research the competitive landscape, develop/optimize website copy and search tags across the platform, and boost organic traffic and conversions. • Expertise in content creation for SEO, developing engaging blogs, meta tags, and ad copy. • Analytical mindset with a solid grasp of performance metrics (e.g., ROAS, CAC, LTV) and ability to use marketing attribution tools like WickedReports. • Self-starter comfortable with minimal supervision, flexible, and organized. • Experienced in the continuing education, online learning, or info product space with a data-driven approach to campaign optimization.

Benefits

• Start part-time with the potential for full-time employment based on performance. • Flexibility to grow into additional projects and responsibilities aligned with company growth. • Training and tools provided, including additional software and resources as needed. • Flexible work schedule with the opportunity to manage hours independently as expertise in the role develops.