Lingokids
Lingokids is a company dedicated to providing educational opportunities through its playlearning™ app, which is used by over 50 million families worldwide. Based in Madrid, Spain, Lingokids aims to help parents and caretakers raise amazing kids by breaking down educational barriers and creating equal opportunities for children globally. The company offers flexibility with remote work options and a range of employee benefits, including health coverage, language lessons, and professional growth opportunities. Lingokids is committed to fostering a culture of feedback and teamwork, with a focus on remote and hybrid work environments.
mobile • e-learning • Software • apps • english
Senior CRM Specialist
February 7
Lingokids
Lingokids is a company dedicated to providing educational opportunities through its playlearning™ app, which is used by over 50 million families worldwide. Based in Madrid, Spain, Lingokids aims to help parents and caretakers raise amazing kids by breaking down educational barriers and creating equal opportunities for children globally. The company offers flexibility with remote work options and a range of employee benefits, including health coverage, language lessons, and professional growth opportunities. Lingokids is committed to fostering a culture of feedback and teamwork, with a focus on remote and hybrid work environments.
mobile • e-learning • Software • apps • english
📋 Description
• Key role to deliver an outstanding user experience through email, push, and in-app message channels. • Responsible for building, developing, and optimizing experiences in our Marketing Automation tool (Braze). • Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer. • Build, develop, and execute marketing and editorial campaigns in our Marketing Automation platform (Braze). • Implement tests (a/b or with control group) in the system and follow up on learnings for future campaigns. • Manage the quality assurance processes for email marketing, push, and in-app messaging. • Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns. • Contribute to weekly and monthly reports supporting the whole team with commentary and suggestions for improvement and optimisation. • Keep on top of the latest industry trends and competitor analysis to generate fresh ideas for new campaigns.
🎯 Requirements
• At least 5 years experience in Marketing Automation, executing campaigns in CRM/campaign management platforms (Ideally Braze). • Have previously created and executed AB and/or multi-variate tests. • Ability to analyse data to monitor campaign results and key performance metrics. • A data driven mind-set where you always test, learn and improve the customer experience and campaign result. • The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels. • At least basic knowledge in HTML & CSS. • Are curious and playful, you are not afraid of tough challenges and confident enough to share your views. • English is a must. • Experience working closely with non-technical stakeholders to refine requirements and bring them to life is a must.
🏖️ Benefits
• Remote working within Spain • Stock options • Career growth • Language lessons • Health Insurance • Mental Health Support • Flexible compensation • Meal allowances • Home office setup • Visa sponsorship
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