Product Marketing Manager

February 12

Apply Now

Receive Emails with Similar Jobs

Firefly Initiative

WebsiteLinkedInAll Job Openings

Firefly Initiative is a digital platform that provides creators, small businesses, and influencers with a simple and effective way to unify their online presence through a customizable link-in-bio tool. With over 50 million users, Firefly Initiative allows individuals to share diverse content across various social media profiles, track engagement analytics, and monetize their efforts without needing a separate website. It simplifies the process of managing multiple links and enhances audience engagement by serving as a mini website to showcase everything a user creates, curates, and sells.

volunteering • social impact • ESG • corporate volunteering • Employee volunteering program

2 - 10 employees

Founded 2021

🤝 B2B

🛍️ eCommerce

🌍 Social Impact

📋 Description

• As a Product Marketing Manager, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai's offerings. • This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. • Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience. • Content Creation : Craft compelling product descriptions, feature overviews, and landing page copy. • Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences. • Write scripts for product demos, sales presentations, and promotional videos. • Create thought leadership content such as blog posts and social media narratives. • Market Positioning & Strategy : Conduct in-depth market research to understand customer pain points, behaviours, and preferences. • Define the product's unique value propositions and messaging framework. • Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies. • Growth & Analytics : Develop and execute promotional campaigns that drive product awareness, leads, and adoption. • Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance. • Monitor market trends and customer feedback to inform product and marketing strategies.

🎯 Requirements

• Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment. • Exceptional writing skills with the ability to create customer-centric, persuasive content. • Deep understanding of market research, customer segmentation, and value-driven messaging. • A strong analytical mindset paired with creativity to experiment and innovate. • Excellent collaboration skills to work with product, sales, and design teams. • Prior experience in fast-paced, high-growth tech companies is a plus. • Consumer-first mindset : Ability to apply B2C tactics in a B2B SaaS environment. • Exceptional communication skills and collaborative mindset.

🏖️ Benefits

• Competitive compensation • Work remotely from anywhere • Opportunities to move laterally within a team and grow rapidly • Paid time off and flexible leave policy • A "no boss" culture that empowers you to take ownership • Flexible working hours to fit your lifestyle • LGBTQ+ friendly • Fun international offsite to connect and recharge • Tech reimbursements to support your work