Digital Marketing Specialist

December 8, 2024

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Logo of Loan.co.uk

Loan.co.uk

Loan. co. uk is a leading loan and mortgage brokerage service based in the UK. The company offers a wide range of financial products including secured loans, personal loans, mortgages, remortgages, buy-to-let mortgages, and bridging loans. Their service is characterised by the use of their AI-powered assistant, Albot, which helps customers find the most suitable financial solutions tailored to their specific needs by analyzing thousands of options in seconds. With a focus on transparency and customer satisfaction, Loan. co. uk aims to deliver the best-value loans and mortgages with quick and hassle-free processes while maintaining a high level of customer service as evidenced by their excellent ratings and multiple industry awards. Loan. co. uk serves as a broker, providing clients with access to favorable deals from a variety of lenders across the UK.

Secured Loans β€’ Mortgages β€’ Loans β€’ Personal Loans β€’ Second Mortgages

πŸ“‹ Description

β€’ Designing and Implementing CRM Strategies : Create personalised communication strategies that nurture relationships with both B2C and B2B audiences. β€’ Automated Email Marketing Campaigns : Develop, test, and optimise automated email systems to engage, inform, and convert leads. β€’ B2C and B2B Focus : Strategize and execute tailored marketing campaigns for both B2C and B2B sectors, promoting loan offerings and special features. β€’ Analytics and Reporting : Utilize advanced tools to analyse customer behaviours, refine strategies, and report key insights to stakeholders. β€’ Collaboration with Cross-Functional Teams : Work closely with product managers, designers, and developers to ensure cohesive messaging and brand alignment. β€’ Customer Insights and Segmentation : Leverage CRM data to create targeted and effective customer segments. β€’ Quality Assurance and Compliance : Ensure all communications are accurate, compelling, and compliant with legal and brand standards.

🎯 Requirements

β€’ 4+ years of experience in CRM communication and email marketing. β€’ Proven success in B2C and B2B digital marketing. β€’ Expertise in email automation tools and CRM platforms. β€’ Strong analytical skills, with a focus on data-driven decision-making. β€’ Exceptional written and verbal communication skills. β€’ Relevant degree in marketing, communications, or a related field. β€’ Ability to work autonomously, prioritize tasks, and meet deadlines. β€’ A collaborative mindset and strong interpersonal skills. β€’ Bonus experience you may have: β€’ Experience in the finance or loan industry. β€’ Certifications in CRM or email marketing platforms. β€’ Entrepreneurial mindset and innovative thinking .

πŸ–οΈ Benefits

β€’ Competitive Salary : Reflective of your skills and contributions. β€’ Health Insurance : Top-tier health coverage. β€’ Work Flexibility : Work remotely or at our HQ - your choice. β€’ Growing Holiday Allowance : Start with 21 days, plus Bank Holidays, growing annually. β€’ Technology You Need : Just let us know what will help you excel. β€’ Exclusive Perks : Enjoy discounts on everything from travel to entertainment.

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