Digital Marketing Specialist
Yesterday
Description
• Designing and Implementing CRM Strategies : Create personalised communication strategies that nurture relationships with both B2C and B2B audiences. • Automated Email Marketing Campaigns : Develop, test, and optimise automated email systems to engage, inform, and convert leads. • B2C and B2B Focus : Strategize and execute tailored marketing campaigns for both B2C and B2B sectors, promoting loan offerings and special features. • Analytics and Reporting : Utilize advanced tools to analyse customer behaviours, refine strategies, and report key insights to stakeholders. • Collaboration with Cross-Functional Teams : Work closely with product managers, designers, and developers to ensure cohesive messaging and brand alignment. • Customer Insights and Segmentation : Leverage CRM data to create targeted and effective customer segments. • Quality Assurance and Compliance : Ensure all communications are accurate, compelling, and compliant with legal and brand standards.
Requirements
• 4+ years of experience in CRM communication and email marketing. • Proven success in B2C and B2B digital marketing. • Expertise in email automation tools and CRM platforms. • Strong analytical skills, with a focus on data-driven decision-making. • Exceptional written and verbal communication skills. • Relevant degree in marketing, communications, or a related field. • Ability to work autonomously, prioritize tasks, and meet deadlines. • A collaborative mindset and strong interpersonal skills. • Bonus experience you may have: Experience in the finance or loan industry. • Certifications in CRM or email marketing platforms. • Entrepreneurial mindset and innovative thinking.
Benefits
• Competitive Salary : Reflective of your skills and contributions. • Health Insurance : Top-tier health coverage. • Work Flexibility : Work remotely or at our HQ - your choice. • Growing Holiday Allowance : Start with 21 days, plus Bank Holidays, growing annually. • Technology You Need : Just let us know what will help you excel. • Exclusive Perks : Enjoy discounts on everything from travel to entertainment.
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