Customer Marketing Manager

February 13

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SoSafe

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SoSafe is a leading provider of human risk management solutions that focus on enhancing security culture and reducing human-related cybersecurity risks. Recognized as a Strong Performer in The Forrester Wave™ for Human Risk Management Solutions, SoSafe offers innovative products such as personalized micro-learning, smart phishing simulations, and AI-powered conversational bots to foster safer behavior and bolster human defenses. Their platform integrates behavioral science and gamification to create engaging and effective security awareness training, enabling organizations to become security compliant and build a proactive security culture. SoSafe’s solutions help identify and mitigate human risk in real-time, backed by comprehensive risk-monitoring dashboards and a focus on continuous improvement and compliance automation.

201 - 500 employees

🔒 Cybersecurity

☁️ SaaS

📚 Education

💰 $73M Series B on 2022-01

📋 Description

• We’re looking for a Customer Marketing Manager to elevate our customer advocacy efforts, drive deeper engagement, and create lasting relationships with our customers. • This role will play a crucial part in building customer loyalty, generating new business through advocacy-driven campaigns, and amplifying the voice of our customers. • Drive and implement SoSafe’s customer advocacy program, building strong relationships with key customers to gather success stories, testimonials, and other advocacy materials. • Design and implement programs that encourage customers to become advocates for SoSafe, including testimonial campaigns, reference programs, and customer-driven content. • Create a framework for measuring and tracking customer advocacy efforts, ensuring that advocacy campaigns are aligned with company objectives and provide measurable results. • Develop and implement customer marketing email campaigns that amplify customer success stories, share best practices, and drive deeper engagement with SoSafe’s products. • Lead upsell and cross-sell initiatives by leveraging customer feedback and success stories to present relevant offerings and highlight additional product value. • Handle and enhance SoSafe’s customer referral program, creating compelling messaging and incentives to encourage customers to refer others within their network. • Work closely with customers to create high-impact content, including case studies, video testimonials, customer blogs, and social media posts, that highlight SoSafe’s impact on their business. • Oversee the production and distribution of customer-driven content across platforms like YouTube, Vimeo, LinkedIn, and SoSafe’s digital channels. • Design and drive advocacy campaigns, ensuring customer voices are at the forefront of our messaging. • Help the planning and completion of customer-centric events, webinars, and campaigns designed to deepen relationships and showcase customer success. • Travel up to 15% to engage directly with customers, attend industry events, and capture advocacy materials that highlight the value SoSafe brings to organizations.

🎯 Requirements

• 5+ years of experience in customer marketing, customer success, or advocacy programs, preferably within a SaaS, cybersecurity, or B2B environment. • Fluency in German and English, written and spoken • Proven experience in building and directing customer advocacy programs, including creating and launching advocacy-driven campaigns and content. • Exceptional storytelling techniques, with the aptitude to craft compelling customer narratives across various formats (case studies, video testimonials, social media). • Strong project management expertise with experience to coordinate across teams and work on multiple initiatives simultaneously. • Analytical mindset, with the knowledge to track, measure, and report on the success of advocacy programs. • Experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Salesforce). • A deep passion for customer success and the aptitude to cultivate long-term relationships with customers.

🏖️ Benefits

• Work/Life balance: flexible hours, 33 vacation days • Wellbeing and Financial support: Open Up, Corporate Discounts • Coming together for moments that matter: annual company off-site, team events, local meet-ups • And the list goes on: Learning & Development Allowance, Tech Equipment, Referral Bonuses, Dog Friendly HQ