Marketing Specialist - Real World Evidence

March 20

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Luminary Group

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Description

• Formulate and execute comprehensive marketing strategies in conjunction with the client's marketing team, ensuring alignment with company goals and target demographics. • Produce engaging marketing materials such as blog posts, social media content, email campaigns, case studies, whitepapers, and website content to captivate and engage potential leads. • Oversee digital marketing campaigns across multiple platforms including email, social media, search engine marketing (SEM), and display advertising to drive traffic and generate leads for the company website. • Conduct thorough market research and competitive analysis to identify emerging trends, opportunities, and areas for distinction, integrating findings into marketing strategies and initiatives. • Collaborate closely with internal teams and external partners to maintain a cohesive brand message and consistent branding across all marketing channels and materials. • Monitor and analyze key performance indicators including website traffic, social media engagement, email open rates, and conversion rates to assess the effectiveness of marketing efforts and refine strategies accordingly. • Remain abreast of industry trends, best practices, and emerging technologies in marketing, and provide recommendations for continual improvement and innovation.

Requirements

• Bachelor's degree in marketing, communications, business administration, or a related field. • Possess at least 3 years of experience in a marketing role, preferably within the healthcare or life sciences sector. • Strong creative and writing abilities, capable of developing compelling marketing content tailored to resonate with target audiences. • Proficiency in digital marketing tools and platforms, encompassing email marketing software, social media management tools, content management systems (CMS), and analytics platforms. • Solid grasp of SEO principles, SEM tactics, and online advertising strategies. • Excellent analytical skills, adept at interpreting data and metrics to inform marketing decisions and optimize campaign performance. • Effective project management skills, with the capability to manage multiple projects concurrently and meet deadlines within a fast-paced environment. • Collaborative mindset with strong communication skills, facilitating effective teamwork with cross-functional teams and external partners.

Benefits

• Crafting and implementing marketing strategies • Developing captivating marketing content • Orchestrating digital marketing campaigns • Supporting various promotional endeavors • Conducting market research and competitive analysis • Collaborating with internal teams and partners • Monitoring and analyzing key performance indicators • Remaining abreast of industry trends