Marketing Specialist

August 3

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Lumin Digital

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Credit Unions • Digital Banking • Member Engagement • Advanced Security • Predictive Analytics

51 - 200

Description

• Plan, coordinate, and execute company-hosted and third-party events, including trade shows, webinars, conferences, and client events. • Manage event logistics, including venue selection, vendor management, registration, and on-site coordination. • Collaborate with the sales and product teams to develop event content, presentations, and marketing collateral. • Track and report on event success metrics, providing insights for future event strategies. • Assist in the development and execution of awareness marketing campaigns, ensuring alignment with overall marketing strategy. • Coordinate with internal teams and external vendors to manage campaign timelines, deliverables, and budgets. • Monitor and optimize campaign performance across various channels, including email, social media, and paid advertising. • Ensure that all campaign materials are on-brand and meet quality standards. • Support digital marketing efforts in alignment with the digital team, including content creation for SEM, and social media management. • Work closely with cross-functional teams, including sales, operations, content, and design, to ensure alignment and collaboration. • Communicate campaign and event progress to stakeholders, providing regular updates and insights.

Requirements

• 2+ years of experience in event planning and campaign management, preferably within the B2B SaaS industry and specifically within the finance, banking, and credit union sectors. • Strong project management skills with the ability to manage multiple priorities and deadlines. • Excellent written and verbal communication skills. • Attention to detail and strong organizational skills. • Ability to work independently and as part of a team in a fast-paced environment. • Creative thinker with a strategic mindset and attention to detail. • Knowledge of B2B marketing and experience in the software or technology sector is a plus.