Event Marketing Lead
February 21, 2023
Description
• Work with Marketing & Business Development to organize and staff events, briefing and educating teams prior to attendance, so as to ensure a unified narrative is being adopted and delivered. • Work with Tech Teams & Partners to ensure our latest products and technologies are being showcased and experienced in the best possible light. • Work with Business Development to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more. • Negotiate and execute contracts for large- and small-scale events. • Travel frequently – up to 50 percent of your time will be spent traveling to various events. • Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems. • Grow and Manage a team of event marketing specialists. • Build relationships with IoTeX & MachineFi prospects on a one-to-one basis.deliver IoTeX/MachineFi presentation at events if key people cannot attend.run at-event workshops, showcasing our latest technologies. • Organize the most relevant on-brand side events. • Interact with key decision makers and account-holders. • Work with in-house designers to ensure the event display accurately represents our brand. • Responsible for ordering and tracking event inventory including collateral, giveaways. • Maintain our swag store (online) and ensure every event
Requirements
• Bachelors in marketing or related discipline 5+ years of related marketing experience • Proven experience carrying out event marketing efforts • Experience partnering with an enterprise/ BD team • Highly organized with an ability to manage resources, budgets, and onsite personnel • Impeccable communication skills • Professional Passionate Presenter • Capacity to manage multiple projects simultaneously • You are creative, innovative, and always think outside the box • Highly organized and proficient at managing multiple projects at a time • You are metric driven and have the ability to draw insight from complex marketing data • Confident with a dynamic personality • Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently
Benefits
• The benefits of working at MachineFi Lab include: • The opportunity to work with a team of passionate and innovative people who are constantly pushing the envelope to create the most exciting events. • The opportunity to grow and manage a team of event marketing specialists. • The opportunity to work with IoTeX & MachineFi prospects on a one-to-one basis. • The opportunity to deliver IoTeX/MachineFi presentations at events if key people cannot attend. • The opportunity to run at-event workshops, showcasing our latest technologies. • The opportunity to interact with key decision makers and account-holders. • The opportunity to work with in-house designers to ensure the event display accurately represents our brand. • The opportunity to be responsible for ordering and tracking event inventory, including collateral, giveaways, and more.
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