Paid Media Specialist - SEM, PPC, Paid Social

October 16

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Mad Fish Digital

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Digital Marketing • SEO / SEM • Social Media Management • Web Site Evaluations and Audits • Competitor Audits & Analysis

11 - 50 employees

🤝 B2B

👥 B2C

Description

• We are seeking a skilled Paid Media Specialist to join our dynamic team as a contractor. The ideal candidate will possess hands-on experience with Google Ads, Bing Ads, and Meta Ads platforms. You will collaborate closely with the Paid Media Team Lead to drive successful campaigns, from strategic planning through execution and performance reporting. • Build and manage new ad accounts and campaigns from the ground up, and creating insightful reports and analysis • Track, optimize, and report on multi-channel paid media campaigns to ensure maximum ROI and alignment with client goals • Analyze campaign performance metrics to uncover insights and identify growth opportunities, utilizing various tools • Develop and implement A/B testing strategies to enhance campaign effectiveness and drive improved results • Work closely with the creative team to provide direction on creative assets to ensure alignment with campaign objectives • Monitor and pace spend within assigned accounts to ensure campaigns remain within budget and deliver optimal performance • Engage in internal team meetings to share insights and best practices • Collaborate with team members during brainstorming sessions to identify innovative strategies and additional growth opportunities for clients.

Requirements

• Experience working hands-on keyboard in Google Ads, Bing Ads, Meta Ads Manager • Ability to make recommendations based on data and campaign performance, and explain the why behind the recommendations • Solid understanding of web analytics and can distill actionable insights from data to reach marketing goals • Experience working in Google Analytics 4, Google Tag Manager, Meta Events Manager • Experience working in Asana project management software • Experience working in Google Workspace and Google Drive (docs, sheets, slides) • Experience using Google Sheets to expedite data analysis for reports • Experience working in Pinterest Ads, LinkedIn Ads, TikTok Ads, and Amazon Ads • A mix of eCommerce and Lead Gen experience

Benefits

• Individuals seeking employment at Mad Fish are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, presentation, or sexual orientation. All individuals should apply. • As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients. • Justice, Equity, Diversity, and Inclusion are at the heart of Mad Fish Digital and our mission of being the best agency for the world. Centering our employees first, and in partnership with our clients and community, we honor diverse lived experiences and perspectives and condemn discrimination and injustice. We commit to holding ourselves accountable for what we know is right while continuing to learn from those around us. Mad Fish celebrates the diversity between and within our employees and our partners. We strive to be genuine in our efforts in creating a more inclusive, equitable, and just world. • Mad Fish Digital’s employees, clients, and partners create a diverse community of age, color, mental and physical abilities, ethnicity, family status, gender identity and expression, language, national origin, political affiliation, race, religion, sexual orientation, socio-economic status, military status, and other characteristics.