SMS & Email Marketing Coordinator

August 25

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MakarttPro

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Description

• Develop and implement SMS and email marketing strategies that align with MakarttPro’s overall marketing objectives and target audience. • Plan and create a detailed content calendar for SMS and email campaigns, ensuring timely and relevant communication with customers. • Collaborate with the creative team to develop compelling content, including copy and visuals, that resonates with the audience and drives engagement. • Manage the end-to-end execution of SMS and email campaigns, from content creation to deployment. • Segment audiences and personalize messages to maximize campaign effectiveness and customer experience. • Ensure all campaigns comply with legal requirements, including CAN-SPAM, GDPR, and other relevant regulations. • Monitor and analyze the performance of SMS and email campaigns, including open rates, click-through rates, conversion rates, and ROI. • Use data-driven insights to optimize campaigns and improve key metrics. • Conduct A/B testing to continuously improve content, design, and messaging. • Develop and maintain automated SMS and email workflows that support customer lifecycle stages, such as welcome series, abandoned cart reminders, and post-purchase follow-ups. • Ensure a seamless and engaging customer journey across all touchpoints. • Prepare and present detailed performance reports to the Director of Marketing and other stakeholders. • Provide actionable insights and recommendations based on campaign data to inform future strategies. • Work closely with the product, sales, and customer service teams to ensure alignment on messaging and campaign goals. • Coordinate with external vendors or platforms as needed for SMS and email marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. • 1+ years of experience in SMS and email marketing, with a proven track record of successful campaigns. • Proficiency with SMS and email marketing platforms (e.g., Klaviyo, Mailchimp, etc.). • Strong understanding of email marketing best practices, including segmentation, personalization, and automation. • Excellent writing and editing skills, with a keen eye for detail. • Analytical mindset with the ability to interpret data and make informed decisions. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Experience in the beauty or nail industry. • Knowledge of HTML/CSS for email template customization. • Familiarity with CRM systems and customer segmentation techniques.