Digital Marketing Specialist

5 days ago

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Logo of Manay CPA Accounting & Tax Services

Manay CPA Accounting & Tax Services

Financial Advice • Bookkeeping • Individual Taxes • Business Taxes • New Business Set-up

11 - 50 employees

Founded 2001

💸 Finance

🏢 Enterprise

Description

•Who We Are •Manay CPA is a reputable full-service accounting firm based in Atlanta, GA, with over 20 years of experience. •We provide comprehensive accounting and tax solutions to individuals and businesses across all 50 states. •Our expertise spans new business formation, accounting, tax, payroll, consulting, and human resources. •Our vision is to become the most integral partner and guide in the world for entrepreneurs, corporations, start-ups, and businesses as they move along in their growth path. •Through personalized solutions, we empower our clients to navigate the complexities of the business landscape and reach their full potential. •Building sincere and long-lasting relationships is at the core of our mission, as we believe success goes beyond financial milestones. •We strive to cultivate genuine connections and make a positive impact on our clients' lives. •As a vital player in the industry, Manay CPA assists local and global investors in navigating the intricate U.S. tax, financial, and federal regulatory landscape. •We specialize in developing tailored growth roadmaps for entrepreneurs, providing guidance at every step. •Our commitment to excellence and client satisfaction has earned us recognition, including the Top 25 Small Business of the Year Award from the COBB Chamber of Commerce for four consecutive years. •Additionally, our Managing Partner & CEO, Burcu Bree Manay, has been selected as one of the 'Top 50 Women in Accounting,' highlighting her expertise and influence in the field. •Now, with the prestigious 'Top 100 Small Businesses' title by the US Chamber of Commerce added to our list of accomplishments, we stand as a beacon of success, ready to continue serving our clients with the highest standards of excellence and dedication. •Join us on the path to financial prosperity and success with Manay CPA, where your goals become our mission. •Check out our website for more: https://www.manaycpa.com

Requirements

•Designing and executing comprehensive digital marketing strategies to drive lead generation, brand awareness, and conversions for Manay CPA. •Planning, launching, and optimizing paid digital advertising campaigns across platforms including (but not limited to) Google Ads, Meta Ads, Bing, LinkedIn, and YouTube, in collaboration with performance marketing agencies. •Conducting thorough keyword research and competitive analysis to inform both SEO and PPC campaign strategies. •Managing advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and ROI targets. •Monitoring and analyzing key performance indicators (KPIs), such as cost-per-lead (CPL), click-through rates (CTR), conversion rates, and overall campaign performance, providing regular reports. •Implementing remarketing and retargeting strategies to re-engage website visitors and drive conversions. •Creating and optimizing landing pages, forms, and other website elements to improve user experience and lead capture rates. •Collaborating with the content team to develop engaging content tailored to paid campaigns, including ad copy, video scripts, and graphics. •Overseeing the development and implementation of lead generation tactics, leveraging CRM platforms to track and nurture leads through the sales funnel. •Conducting content audits and collaborating with internal teams to align website and campaign content with overall marketing objectives. •Assisting with website updates and enhancements to support lead generation efforts, working with internal stakeholders and external vendors as necessary. •Staying updated on industry trends, new advertising tools, and algorithm changes to continuously refine digital marketing and PPC strategies. •Supporting SEO efforts as needed, including local SEO optimization, content updates, and on-page enhancements to complement PPC campaigns.

Benefits

•USD base salary based on experience •Fully remote working opportunities •Great company culture, family-like work environment •Excellent on-going training •Paid vacation and holidays •Growth opportunities

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