SEM Manager

March 19

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Marketbridge

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Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

ABM/ABX • Advertising • Analytics • Audience Insights • Brand Positioning

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

📋 Description

• Manage and optimize clients' paid search campaigns across primary platforms. • Oversee account performance, budgets, and optimizations, ensuring we meet key KPIs. • Develop, implement, and manage comprehensive paid search strategies for primarily B2B SaaS clients. • Execute, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms. • Conduct keyword research and analyze search query reports (SQRs). • Take full ownership of paid search accounts, including campaign set-up, budget allocation, and performance tracking. • Perform in-depth analyses of campaign performance, identifying areas for improvement and implementing optimizations. • Design A/B tests for ad copy, landing pages, and bidding strategies to improve performance. • Work closely with account management and creative teams for overall campaign success. • Stay up-to-date with industry trends and share best practices.

🎯 Requirements

• Minimum of 3 years of dedicated experience managing Paid Search (PPC/SEM) campaigns, with a proven track record of successful account management and performance optimization. • Strong knowledge of Google Ads and Bing Ads (certifications in these platforms are a bonus). • Experience with other platforms (e.g., LinkedIn Ads, YouTube, or other paid media channels) is a plus. • Demonstrable experience with paid search strategy, budgeting, keyword research, ad copywriting, A/B testing, and performance optimization. • Proficient in using Google Ads, Google Ads Editor, Microsoft Ads, Google Tag Manager, GA4, and other reporting tools to analyze and optimize paid search campaigns. • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. • Experience with tracking, attribution, and conversion reporting, as well as the ability to manage multiple clients and campaigns simultaneously. • Excellent communication and presentation skills, with the ability to effectively engage with clients, providing clear insights and recommendations. • Strong attention to detail, highly organized, and capable of managing competing priorities in a fast-paced environment. • Google Ads Certifications (Search, Display, Video) are highly valued. • Additional certifications in digital marketing or related fields are a plus.

🏖️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.