Demand Generation Manager

March 1

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Maropost

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Maropost is a comprehensive commerce platform that offers integrated solutions for marketing, merchandising, and operations. It provides a suite of cloud-based products designed to streamline and enhance customer engagement, including Marketing Cloud for email, SMS, social media, and landing pages, and Service Cloud to unify customer support and ecommerce data. Maropost also offers solutions like Neto for managing multichannel ecommerce stores and Retail Express for cloud-based point-of-sale software. The platform enables businesses to connect their preferred apps and provides industry-specific solutions across multiple sectors such as ecommerce, media, B2B, and travel. Trusted by over 5,000 businesses, Maropost's tools are designed to scale with growing business needs, offering personalized and predictive capabilities for superior customer experience.

Enterprise Cloud Computing • Digital 1-to-1 Communications • Marketing Automation • Customer Engagement • Multi-channel Marketing

201 - 500 employees

Founded 2011

🛍️ eCommerce

🤝 B2B

☁️ SaaS

💰 Secondary Market on 2022-04

📋 Description

• Establishing a comprehensive cross-channel playbook for demand generation comprising social media, events, media advertising, CRM, and more. • Collaborating with cross-functional partners (Sales, Product Marketing, Partners) to ideate, launch and optimize buyer-specific programs spanning the entire marketing funnel and sales cycle. • Taking the lead on A/B testing strategy to optimize learnings for emails, landing pages, content and digital ads. • Working closely with the Marketing Ops team to set up campaigns, track and report campaign impact, and optimize lead hand-off processes and Sales follow-ups in collaboration with Sales leadership. • Collaborating with Sales & Marketing leaders to ensure quality demand delivery is tied to Sales goals and making necessary adjustments as campaign execution unfolds. • Managing the coordination of field events, ensuring seamless execution and a positive attendee experience. • Monitoring external trends and recommending new strategies to boost efficiency and revenue.

🎯 Requirements

• 4 to 6 years of proven success in demand generation, preferably in the B2B SaaS space, bonus points for eCommerce or Retail Tech experience. • A track record of success in delivering integrated and consistent messaging across multiple channels including email, paid advertising, webinar, events and more, to achieve sales goals. • Strong project management skills, capable of managing multiple priorities in a fast-paced environment. • Demonstrating initiative, self-motivation and resourcefulness, with the ability to understand what it means to walk in the shoes of a Sales Rep, provide insights, and recommend improvements to demand strategies. • Excellent communication and interpersonal skills, including the ability to build and maintain strong working relationships with partners and internal teams. • Familiarity with marketing automation and other optimization tools. • A mindset of dreaming big, iterating, and experimenting to drive innovation and creativity. • Willingness to travel (up to 20 – 30%, will vary based on the time of year) to support partner or field events.

🏖️ Benefits

• Great office environment and team culture. • Competitive base salary + stock options on offer! • Beautiful A-grade office in the heart of Maroochydore (Sunshine Coast) - or work remote! • Wear what you want, every day is casual day!