Director - Demand Generation

April 2

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Maropost

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Maropost is a comprehensive commerce platform that offers integrated solutions for marketing, merchandising, and operations. It provides a suite of cloud-based products designed to streamline and enhance customer engagement, including Marketing Cloud for email, SMS, social media, and landing pages, and Service Cloud to unify customer support and ecommerce data. Maropost also offers solutions like Neto for managing multichannel ecommerce stores and Retail Express for cloud-based point-of-sale software. The platform enables businesses to connect their preferred apps and provides industry-specific solutions across multiple sectors such as ecommerce, media, B2B, and travel. Trusted by over 5,000 businesses, Maropost's tools are designed to scale with growing business needs, offering personalized and predictive capabilities for superior customer experience.

Enterprise Cloud Computing • Digital 1-to-1 Communications • Marketing Automation • Customer Engagement • Multi-channel Marketing

201 - 500 employees

Founded 2011

🛍️ eCommerce

🤝 B2B

☁️ SaaS

💰 Secondary Market on 2022-04

📋 Description

• The Maropost marketing team is looking for an enthusiastic and experienced growth leader who will be responsible for leading and developing the strategy and execution of global multichannel programs that contribute significantly to our pipeline and revenue goals. • The Director, Demand Generation will lead Maropost’s growth marketing team, driving strategy and execution in all digital channels across paid, earned, and owned as well as integrated global demand programs. • This highly visible leadership role will collaborate closely with sales, CX, partner, product marketing, content and creative, marketing operations, and the CMO to identify and execute the best marketing strategies for building pipeline, accelerating revenue, and expanding customers. • This role is best suited for a tenacious, builder-type that thrives in ambiguity and opportunity. • This leader will have a proven ability to build high-performing teams that deliver multichannel campaigns with positive ROI – not just MQLs and pipeline. • If you’re hard-wired to think and act strategically but also love jumping in with the team to get things done, this role might be for you.

🎯 Requirements

• 8+ years of experience leading global digital and demand generation in B2B SaaS. • Deep digital marketing expertise across paid channels, digital experience strategy, site conversion, SEO, and email/lifecycle marketing. • Strong background in demand generation and ABM for enterprise and mid-market audiences is required, bonus if you also have experience in high-velocity PLG models. • Track record of ideating and launching campaigns with demonstrable success in pipeline generation and revenue growth. • Hands-on leader with practical prioritization skills, willing to dive in to the day-to-day execution with the team. • Excellent cross-functional collaboration and influence skills, with prior success in aligning GTM team members to achieve shared goals. • Experience in ecosystem marketing with a broad and active partner program, including leading events strategy and execution. • People-focused leader with prior experience managing broad skillsets across demand and digital, global teams, and external resources. • Prior experience building and scaling small teams at start-ups and/or scale-ups, including organizational change management. • Exceptional written and verbal communication skills, and adept at working with cross-functional executive leadership.

🏖️ Benefits

• Extended Healthcare • Stock Options • Dental Care • Vision Care