E-commerce Marketing Manager

December 21

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Marrina Decisions

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email marketing • marketing automation • digital marketing • staffing services • email marketing agency

11 - 50 employees

🤝 B2B

Description

• We are actively seeking an eCommerce Marketing Manager to work remotely on a full-time basis. • This role is specifically designed for a strategic leader experienced in digital marketing and e-commerce. • The ideal candidate will have a proven track record in developing online stores, particularly on Shopify, and setting up marketplace platforms from scratch, driving brand visibility, and achieving substantial e-commerce sales growth. • Develop and execute comprehensive digital marketing strategies that boost online presence and sales, with a particular focus on the US market. • Implement and refine performance marketing initiatives, including PPC, SEO, SEM, and targeted social media advertising to drive sales and improve ROI. • Oversee the entire creative process, ensuring that marketing materials effectively engage the US audience and reflect the brand’s ethos. • Utilize analytics to guide marketing decisions, optimize campaign performance, and enhance user engagement and conversion rates across all platforms. • Lead a remote team by promoting a culture of innovation and accountability, ensuring timely delivery of marketing objectives and creative projects.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. • Minimum of 5 years in a leadership role in marketing, with extensive experience in setting up and managing Shopify stores and other e-commerce platforms. • Proficiency in digital marketing tools and e-commerce technologies, including Adobe Creative Suite, Google Analytics, Shopify, and other CMS systems. • Strong ability to develop strategic marketing plans and analyze performance metrics to drive business decisions. • Outstanding communication and leadership skills, with experience managing remote teams and collaborating across departments.