Performance Marketing Specialist

December 8

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Marrina Decisions

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email marketing • marketing automation • digital marketing • staffing services • email marketing agency

11 - 50 employees

🤝 B2B

Description

• We are seeking a talented Performance Marketing Specialist to join our dynamic team. • The ideal candidate will be responsible for creating and executing strong performance marketing strategies and execution plans across Google, Facebook, and organic channels. • This role involves developing and managing digital prospecting and remarketing campaigns, managing budgets and campaigns to drive a strong return on investment, and ensuring successful planning and optimization for key traffic KPIs. • As a Performance Marketing Specialist, you’ll be responsible for driving traffic, acquiring new leads, and optimizing conversion rates. • You’ll have a strong understanding of digital marketing channels, including PPC, social media, and email marketing, and be able to create and manage campaigns from start to finish. • You’ll use data analysis to inform your decisions and continually improve campaign performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • Proven experience in performance marketing, particularly with Google and Facebook platforms. • Strong analytical skills and the ability to interpret data to drive decisions. • Excellent communication and teamwork skills. • Ability to work independently and manage multiple projects simultaneously. • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager. • At Least 5 years of performance marketing experience. • Proven track record of improving ROI. • Experience managing large budgets. • Ability to analyze and interpret data. • Strong knowledge of SEO and SEM. • Ability to work in a fast-paced environment. • Detail-oriented and organized.