Lifecycle Marketing Manager

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Marrina Decisions

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email marketing • marketing automation • digital marketing • staffing services • email marketing agency

11 - 50

Description

• Manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program. • Build programs for customer engagement in the Company for Startups Cloud Program, such as events, workshops, conferences, and onboarding. • Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs. • Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.

Requirements

• Bachelor’s degree or equivalent practical experience. • At least 5+ years of event management experience. • Excellent written and presentation skills. • Customer Marketing via Marketo or similar tools. • Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies. • Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data. • Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing. • Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion.