APAC Media and Content Lead
Yesterday
Description
• Lead the annual media planning process and support markets to deliver high-quality media briefs. • Deploy a new investment framework, working with markets to adopt Royal Canin media priorities (digital first: search, SOL & social). • Manage the APAC content calendar, ensuring content reusability and coordination between local and global teams. • Support the adoption of Royal Canin’s content operating model across APAC, driving efficiency and market adoption. • Be responsible for the content and media APAC regional communities, build strong relationships with global and local teams, ensuring alignment with brand strategy and business objectives. • Provide regular performance reports to senior management, offering insights and recommendations for media & content optimization. • Continually share best practice and optimize ways of working to deliver our digital-first strategies, recommending tools, resources and infrastructure to succeed.
Requirements
• 7 years minimum experience in performance marketing (including biddable, search, retail media), social, media management and content strategy. • Expert in omni-channel media strategy, with degree qualification or equivalent digital education. • Proven track record in executing social media and channel management strategies (ideally with knowledge of APAC social media landscape). • Ability to influence indirect, cross-functional teams, ideally across multiple countries with a range of global and local senior stakeholders. • Proven track record leveraging outcome based KPIs, measurements including brand health and media measurement solutions. • A genuine interest in data driven marketing and demonstrating clear results for advertisers. • Experience in project management and ability to lead complex and numerous projects for short term and long-term impact. • Strong value alignment with our mission for pet and pet owners. • Excellent written and oral English language skills.
Benefits
• Best-in-class learning and development support from day one, including access to our in-house Mars University. • An industry competitive salary and benefits package, including company bonus.
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