Paid Search Support - EMEA

September 17

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Marigold

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Marketing • Relationship Marketing • Email Software and Services • Loyalty • Real-Time Personalization

1001 - 5000

Description

• Manage and optimize Google ad campaigns, focusing on SEM and PPC, for French language markets. • Develop and implement strategies for custom audiences and retargeting audiences. • Collaborate with the Digital Ads and Paid Media Manager to align French campaigns with global strategies. • Utilize Google Tag Manager to manage and track campaign performance. • Execute B2B marketing strategies targeting enterprise business decision-makers via paid channels such as Google, LinkedIn, Meta, and other display ad platforms. • Translate and localize content to ensure it resonates with French-speaking audiences. • Analyze campaign performance data and make data-driven decisions to improve ROI. • Provide monthly reporting on ad campaign performance, with insights and recommendations. • Understand and utilize reporting within Google Analytics and HockeyStack. • Stay up-to-date with industry trends and best practices in digital marketing and SEO.

Requirements

• 4+ years of experience in managing Google ad campaigns (SEM, PPC). • Experience with custom audiences, retargeting, and Google Tag Manager. • Strong understanding of SEO and copywriting. • Proven track record of managing enterprise marketing campaigns. • Ability to work collaboratively with global teams. • Excellent analytical skills and attention to detail.