Marigold
Marigold is a company that specializes in AI-powered relationship marketing solutions. It offers a variety of products and services designed to help businesses build, maintain, and strengthen customer relationships. Their offerings include email marketing, personalized campaigns, and cross-channel customer engagement tools through platforms like Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture. Marigold aims to enhance marketers' capabilities in data management, Real-time personalization, and customer loyalty, servicing industries such as agencies, financial services, higher education, media, and retail. Their goal is to transform marketing efforts into long-standing, meaningful customer relationships that maximize lifetime customer value.
Marketing • Relationship Marketing • Email Software and Services • Loyalty • Real-Time Personalization
Portfolio Strategy Manager
March 17
Marigold
Marigold is a company that specializes in AI-powered relationship marketing solutions. It offers a variety of products and services designed to help businesses build, maintain, and strengthen customer relationships. Their offerings include email marketing, personalized campaigns, and cross-channel customer engagement tools through platforms like Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture. Marigold aims to enhance marketers' capabilities in data management, Real-time personalization, and customer loyalty, servicing industries such as agencies, financial services, higher education, media, and retail. Their goal is to transform marketing efforts into long-standing, meaningful customer relationships that maximize lifetime customer value.
Marketing • Relationship Marketing • Email Software and Services • Loyalty • Real-Time Personalization
📋 Description
• Help shape a winning, measurable portfolio strategy. • Investigate and evaluate growth opportunities for Marigold’s Enterprise portfolio of products, leaning deeply into your martech expertise to develop an impactful point of view. • Track and analyze emerging customer and market trends, and our portfolio’s position in the market, to develop insights and inform our roadmap decisions. • Support the development of frameworks to evaluate, forecast and measure success of strategic investments, working cross-functionally. • Build and maintain assets that empower our organization to understand and evangelize our strategy and portfolio story. • Deliver strategic insights via analysis and research to support our success. • Conduct analyses across sales, market, customer and product data to help inform actionable intelligence and succinct conclusions, combined with your perspective and point-of-view on our market position and offerings. • Conduct competitive and market research to understand opportunities for innovation and growth within our portfolio. • Evaluate potential addressable markets and target verticals and how they drive our strategy.
🎯 Requirements
• 6-10+ years’ experience in the marketing technology industry, with experience in at least one of Marigold’s areas of offering (digital engagement, marketing automation, messaging, loyalty, personalization, customer data platform). • Ideally, direct experience delivering marketing technology strategic planning and/or solutions to customers. • Nice-to-have would be experience in marketing technology or loyalty technology for verticals served by Marigold, including but not limited to retail, media/publishing, financial services, travel & hospitality, restaurants and more. • Skilled with data analysis and with using analytics tools, such as Sheets, Excel and/or BI tools to run analyses and produce insights.
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