Player Engagement Producer
November 5
Description
• We are excited to be on the hunt for a talented and motivated individual to join our team as a Player Engagement Producer who will develop and implement player engagement strategies to enhance conversion, retention and lifetime value. • You will excel in real-time, triggered, and automated communications, leveraging data analytics for personalized messaging, and driving gamification and loyalty initiatives. • Take ownership of one or multiple brands in our portfolio and become hyper-familiar with the brand strategy, vision and direction. • Become an integral part of the larger E&E team and align with the other Engagement Producers for shared or specific engagement efforts. • Provide guidance, mentorship, and performance management for the Player Experience Coordinators in your team. • Develop and manage gamification initiatives like missions, challenges, and leaderboards to boost player engagement. • Design and implement loyalty and rewards programs that incentivise community engagement, frequent play and higher deposit / wagering. • Align with our analysis team to identify key player segments and tailor engagement strategies accordingly. • Set up and optimize real-time, triggered, and automated communication workflows to engage players at all stages of their journey, focusing on delivering a 1 to 1 experience. • Leverage data analytics tools to personalize messages and offers, ensuring relevance and timeliness for each player. • Monitor and analyze the performance of communication campaigns, making data-driven adjustments as needed. • Drive market and competitor analyses to continuously adapt, innovate and iterate on your own products and gamification trends. • Work closely with acquisition, campaign management, social, community, brand, monetisation, BI, and product to ensure seamless implementation of engagement strategies. • Assessing play-to-earn programs and custom shops that provide players with tangible rewards for their continued engagement. • Leveraging the power of the cryptocurrency market and create campaigns and strategies which unite the world of crypto with that of online casinos.
Requirements
• Extensive Player Engagement Strategy Development: Proven track record in developing and executing successful player engagement strategies within the online casino or gaming industry, focusing on retention and increasing player lifetime value. • Proficiency in Real-Time and Automated Communications: Significant experience in setting up, managing, and optimizing real-time, triggered, and automated communication workflows that enhance player interactions and drive engagement. • Data-Driven Decision Making: Hands-on experience with data analytics to track and interpret KPIs, enabling data-driven adjustments and optimisations to engagement strategies. • Cross-Functional Collaboration: Experience working collaboratively with acquisition, brand, BI, monetisation, product, and tech teams to ensure the successful implementation of engagement initiatives and seamless integration with the casino's website and systems. • Experience with Marketing Automation Platforms: Proficiency in using marketing automation tools to design, implement, and optimize real-time, triggered, and automated communication workflows. • Experience with Data Analytics and Personalization: Strong ability to analyze player data using tools like Google Analytics, Tableau, or Power BI to derive insights and personalize engagement strategies. • CRM Systems Proficiency: Extensive experience with Customer Relationship Management (CRM) systems, understanding how to segment players, track player interactions, and optimize communication based on player behavior and preferences. • Gamification Tools and Techniques: Expertise in utilizing gamification platforms and techniques to design engaging player missions, challenges, and loyalty programs. • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize player engagement. • Creativity to develop engaging and innovative gamification and loyalty programs, along with the ability to think outside the box to enhance player experiences. • Ability to thrive in a fast-paced and dynamic environment, quickly adapting to changes and overcoming challenges with a proactive and resilient attitude.
Benefits
• A global and dynamic work environment, working with some of the best Casino talent in the world. • A company full of personal growth opportunities, where you'll be trusted to work autonomously, in a down-to-earth and collaborative, non-corporate style atmosphere. • A choice of work locations. We are a remote-first company with colleagues all over the world and a head office in Cyprus. • Flexible working. We're all human, and life throws challenges in all shapes and sizes. • Understanding, flexibility, and trust in where, when, and how we work to make MBG stand out from the crowd. • Rest and recharge with plenty of time off throughout the year. • A competitive compensation package, reviewed regularly.
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