PR Lead

Yesterday

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Mercuryo

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Blockchain • cryptocurrency • FinTech • Financial Services • Acquiring

201 - 500

💰 Series A on 2021-06

Description

• Coordinate the work with the PR agency, CMO and Chief Brand Lead on a daily basis. • Implement the plans and pr projects, coordinate the team work, lead the cross functions with other teams: design, content, product, etc • Developing PR plans: responsible for creating comprehensive PR plans that align with the organization's goals. • Identify target audiences, and develop strategies to reach and engage with them effectively • Media relations: maintain relationships with media professionals, including journalists, reporters, influencers and editors. • Pitch ideas, arrange interviews and press conferences, and provide journalists with relevant information and resources to ensure positive media coverage • Social media coordination: Coordinate with Social media managers and oversee the organization's social media presence. • Monitor online conversations, respond to inquiries and comments, and manage any potential reputation risks associated with social media platforms • Brand support: work closely with marketing teams to ensure consistent brand messaging across all communication channels and help develop strategies to enhance brand reputation • Industry and competitor analysis: stay up-to-date with industry trends, news, and developments. • Monitor competitors' PR activities and identify opportunities for the organization to differentiate itself and gain a competitive advantage • Overseeing crisis communication and mitigation • Planning and coordinating public events and press conferences • Monitoring public opinion and PR results, adjusting strategies accordingly • Guiding and supervising the PR team, ensuring quality control of all information released • Building and maintaining relationships with media, influencers, and key stakeholders • Crafting speeches and preparing executives for press interviews • Managing the PR budget and ensuring ROI on PR initiatives.

Requirements

• Experience as Head of PR in Fintech sector or SAAS company • Experience in launching new marketing projects on unknown markets • Experience working with marketing agency • Setting up PR processes from scratch • Higher education • English highest advanced level

Benefits

• Competitive market rate salary and performance-based incentives • 22 days annual leave with an additional 6 company days, plus bank holidays • Comprehensive health insurance plans • Extensive Benefits program • Flexible work schedule and remote work options • Professional development and training opportunities • Opportunity to shape the initiatives you’re working on • Diverse and friendly team