Marketing Director - EU

November 22

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Merit

Digital credentials • Verified Identity • CERT • Volunteer Services • Disaster Preparedness

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Description

• MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. • The Marketing Director, EU is responsible for leading Merit’s marketing strategy and execution across all EU markets. • This Marketing expert will be able to create tailormade concepts for the Region to drive sales, gain market share, set up successful events and build brand awareness. • Overall, this role will be key to the launch and fast growth (+50% YoY goal for the first 3 years) of Merit in the EU.

Requirements

• Minimum 8 years of experience in marketing in the cosmetics sector • Experience with, and understanding of, the Sephora business is essential • A successful record of owning the creation and execution on marketing briefs that resulted in significant ROI • Demonstrate creative and active problem-solving ability to drive on time and quality delivery for all projects • An ability to gather and leverage consumer insights and develop strategies based on insights • A thorough understanding of Influencer marketing, with an ability to create campaigns that resonate on social media and gain brand awareness • Extensive experience developing stories and compelling content to drive conversion • The ability to effectively partner with and manage local PR agencies • Excellent project management skills, including proven ability to manage projects and partner with various levels in the organisation • An ability to effectively communicate with internal teams and external vendors in a way that represents the brand effectively • High-level attention to detail and accuracy in execution of work and tasks • An ability to work in a fast-paced environment • An ability to work autonomously and provide self-direction • Exceptional interpersonal, verbal, written and communication skills in English and French

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