Principal Brand Designer

February 14

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MetaLab

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MetaLab is a company specializing in interface design, helping innovative startups and reputable brands design, build, and ship noteworthy products since 2006. They partner with companies like Uber, Upwork, and Calvin Klein to transform digital experiences through services such as product design, engineering, UX research, and brand strategy. MetaLab creates deeply personal healthcare offerings, digital identity platforms, and collaborative presentation software, showcasing their versatility and expertise in product development and brand enhancement.

Interface Design • iOS Design • Web Development • Strategy Consulting • Product Design

51 - 200 employees

Founded 2006

🤝 B2B

📋 Description

• We are open to remote candidates located within PST to BRT time zones. • At Metalab, we design some of the world’s most beloved products. Founders at early-stage startups hire us to help build businesses from scratch, and leaders at global enterprises hire us to help launch new products. • As a Principal Brand Designer, you will set the creative vision for brands, driving excellence in brand identity, marketing, and storytelling. • You’ll guide clients and internal teams through the brand design process, ensuring our work is both visually stunning and strategically impactful. • You’ll play a key role in shaping how Metalab and our clients' brands come to life across digital experiences, bringing a systems-thinking approach to branding that integrates seamlessly with product design. • You’ll act as a brand leader, advocating for design excellence while collaborating across disciplines to build brands that don’t just look great—they enhance user experiences and drive business impact. • What you’ll do: • Lead the brand design process from concept to execution, setting the creative and strategic vision for brands. • Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses. • Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process. • Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences. • Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients. • Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams. • Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences. • Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.

🎯 Requirements

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments. • Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials. • Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups. • Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback. • Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization. • A passion for storytelling and the ability to create narratives that drive brand engagement. • Comfortable leading workshops, brand exercises, and sprints with both internal and external teams. • A deep understanding of product design principles and how brand design integrates with digital experiences. • Nice-to-haves: • Experience in motion, 3D, or interactive design to enhance brand expression. • Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning.