Mighty Bear Games
Mighty Bear Games is a pioneering games studio based in Singapore, founded in 2016 by industry veterans with a shared vision of creating a unique game development powerhouse. The studio is committed to employee wellbeing, regional ecosystem growth, and bringing joy to players worldwide through a data-driven and player-first approach. As a multi-platform game developer, Mighty Bear Games has released games on various platforms including mobile, desktop, browser, AppleTV, consoles, and tablets, catering to a global audience. With a diverse team of over 40 employees, the company emphasizes community-driven, fun, and accessible gaming experiences while exploring new technologies in game development.
User Acquisition Expert
January 20
Mighty Bear Games
Mighty Bear Games is a pioneering games studio based in Singapore, founded in 2016 by industry veterans with a shared vision of creating a unique game development powerhouse. The studio is committed to employee wellbeing, regional ecosystem growth, and bringing joy to players worldwide through a data-driven and player-first approach. As a multi-platform game developer, Mighty Bear Games has released games on various platforms including mobile, desktop, browser, AppleTV, consoles, and tablets, catering to a global audience. With a diverse team of over 40 employees, the company emphasizes community-driven, fun, and accessible gaming experiences while exploring new technologies in game development.
📋 Description
• Develop and execute user acquisition campaigns across various digital channels (Facebook, Google Ads, TikTok, programmatic, influencer marketing, etc.). • Manage end-to-end campaign performance, including planning, execution, optimization, and reporting. • Analyze and interpret data to identify trends, opportunities, and areas for improvement in user acquisition efforts. • Optimize key performance metrics such as CPI, CAC, LTV, and ROAS to drive profitable growth. • Collaborate with cross-functional teams including creative, product, and data to refine targeting and messaging strategies. • A/B test creative assets, landing pages, and ad copy to enhance campaign effectiveness. • Stay updated on industry trends, platform algorithm changes, and competitor strategies to identify new growth opportunities. • Work with media agencies and external partners to maximize campaign reach and efficiency. • Prepare and present regular reports to stakeholders, offering insights and recommendations based on campaign performance.
🎯 Requirements
• Proven experience (3+ years) in user acquisition, performance marketing, or growth marketing within the gaming or B2C industry. • Strong analytical skills with proficiency in platforms such as Google Analytics, Facebook Ads Manager, and attribution tools (AppsFlyer, Adjust, or similar). • Experience managing budgets across multiple channels with a strong focus on ROI and performance optimization. • Deep understanding of key growth metrics, attribution models, and user funnel analysis. • Strong knowledge of mobile marketing and user acquisition trends for iOS and Android platforms. • Excellent communication and project management skills, with the ability to work in a fast-paced environment. • Proficiency in Excel/Google Sheets, SQL, or data visualization tools is a plus. • Passion for gaming or experience in social casino, skill-based gaming, or other high-velocity B2C products is highly desirable. • Experience working in Web3, blockchain, Telegram or emerging tech ecosystems is a bonus. • Background in influencer marketing, affiliate programs, or viral growth tactics is a bonus. • Knowledge of ASO (App Store Optimization), SEO and organic growth tactics is a bonus.
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