Senior Brand Marketing Manager
5 days ago
Description
• HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America. • Partner with Shanghai team to do the strategic plan on targeting new audience segments • Increase new install lift for existing live service beats • Increase brand awareness and shifting intent for aware, but non-players • Call back churn user with important beats • Deliver high-impact media campaigns • Design overall media campaign with Shanghai team • Source suitable venders and manage the whole process for media plan execution • Set and achieve ambitious media campaign objectives • Conduct brand lift studies and track awareness KPIs • Work with external partners on joint / co-marketing campaigns if necessary • Increase overall in-house media capabilities • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market • Explore and maintain NA local media resource • Negotiate with media agencies and partners to deliver the most value • Establish results-oriented post-mortem process
Requirements
• Strong organizational and planning skills • Excellent time and efficiency management skills • Fluent with social analytics tools • Good habit of focusing on details • Strong written and verbal communication and presentation skills • Ability to think critically and solve problems • You demonstrate enthusiasm passion and strong interests in Game • Experience in cross-departmental cooperation and teamwork • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment • Gaming background, have launched one major AAA integrated media campaign • Free-to-play / live service campaign is a big plus • Chinese is a big plus
Benefits
• Competitive salary • 100% employer-paid healthcare premiums for you and your dependents • Generous paid time off • 401K/ RRSP plan • Employer-paid life and disability insurance • Team-building activities throughout the year • Flexible working hours
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