Senior Brand Marketing Manager
November 8
Description
• HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America. • Partner with Shanghai team on strategic planning for new audience segments. • Increase new install lift for existing live service beats. • Increase brand awareness and shifting intent for aware, but non-players. • Call back churn users with important beats. • Deliver high-impact media campaigns. • Design overall media campaign with Shanghai team. • Source suitable vendors and manage media plan execution. • Set and achieve ambitious media campaign objectives. • Conduct brand lift studies and track awareness KPIs. • Work with external partners on joint / co-marketing campaigns. • Increase overall in-house media capabilities. • Work with internal stakeholders to adapt and utilize creative resources for NA market. • Explore and maintain NA local media resources. • Negotiate with media agencies to deliver the most value. • Establish results-oriented post-mortem process.
Requirements
• Strong organizational and planning skills • Excellent time and efficiency management skills • Fluent with social analytics tools • Good habit of focusing on details • Strong written and verbal communication and presentation skills • Ability to think critically and solve problems • You demonstrate enthusiasm passion and strong interests in Game • Experience in cross-departmental cooperation and teamwork • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment • Gaming background, have launched one major AAA integrated media campaign • Free-to-play / live service campaign is a big plus • Chinese is a big plus
Benefits
• Competitive salary • 100% employer-paid healthcare premiums for you and your dependents • Generous paid time off • 401K/ RRSP plan • Employer-paid life and disability insurance • Team-building activities throughout the year • Flexible working hours
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