HoYoverse
HoYoverse is a company known for its development and operation of interactive entertainment, particularly in the gaming industry. The company is recognized for creating immersive virtual worlds and engaging gameplay experiences. It focuses on combining creativity and technology to deliver high-quality games that capture the imagination of players worldwide.
Anime Style Mobile Game • Online Gaming • Marketing • Distribution • Publishing
Senior Brand Marketing Manager
November 8, 2024
HoYoverse
HoYoverse is a company known for its development and operation of interactive entertainment, particularly in the gaming industry. The company is recognized for creating immersive virtual worlds and engaging gameplay experiences. It focuses on combining creativity and technology to deliver high-quality games that capture the imagination of players worldwide.
Anime Style Mobile Game • Online Gaming • Marketing • Distribution • Publishing
📋 Description
• HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America. • Partner with Shanghai team on strategic planning for new audience segments. • Increase new install lift for existing live service beats. • Increase brand awareness and shifting intent for aware, but non-players. • Call back churn users with important beats. • Deliver high-impact media campaigns. • Design overall media campaign with Shanghai team. • Source suitable vendors and manage media plan execution. • Set and achieve ambitious media campaign objectives. • Conduct brand lift studies and track awareness KPIs. • Work with external partners on joint / co-marketing campaigns. • Increase overall in-house media capabilities. • Work with internal stakeholders to adapt and utilize creative resources for NA market. • Explore and maintain NA local media resources. • Negotiate with media agencies to deliver the most value. • Establish results-oriented post-mortem process.
🎯 Requirements
• Strong organizational and planning skills • Excellent time and efficiency management skills • Fluent with social analytics tools • Good habit of focusing on details • Strong written and verbal communication and presentation skills • Ability to think critically and solve problems • You demonstrate enthusiasm passion and strong interests in Game • Experience in cross-departmental cooperation and teamwork • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment • Gaming background, have launched one major AAA integrated media campaign • Free-to-play / live service campaign is a big plus • Chinese is a big plus
🏖️ Benefits
• Competitive salary • 100% employer-paid healthcare premiums for you and your dependents • Generous paid time off • 401K/ RRSP plan • Employer-paid life and disability insurance • Team-building activities throughout the year • Flexible working hours
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