Marketing Analytics Manager

August 14

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Mindbody

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business management • education • scheduling • online scheduling • ecommerce

1001 - 5000

💰 $500M Private Equity Round on 2021-10

Description

• Own and manage B2C acquisition metrics, including monitoring, forecasting, and reporting. • Analyze acquisition and retention KPIs across different channels (e.g. SEM, paid social) and regions. • Conduct deep dives into drivers of performance for marketing campaigns. • Develop and maintain reports and dashboards to track campaign performance. • Provide actionable recommendations based on data to improve campaign effectiveness, presenting findings to senior leadership and other key stakeholders. • Collaborate with cross-functional teams including BI, product, finance, and engineering to support strategic decisions. • Develop and implement a media mix model to evaluate the effectiveness of different marketing channels.

Requirements

• Bachelor's degree in a STEM or Business discipline; master’s degree preferred. • 4+ years of experience in marketing analytics, performance marketing or a related quantitative field. • Proficiency in Excel and SQL for data analysis and reporting. • Experience with Python and Tableau for advanced analytics and visualization is desirable. • Understanding of digital marketing channels metrics (acquisitions, CPA, LTV). • Excellent analytical and problem-solving skills with a keen attention to detail. • Strong communication skills and business acumen, with the ability to translate complex data into actionable insights. • Experience with statistical analysis and modelling techniques. • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• Enjoy amazing benefits. • Diversity is highly valued at Mindbody.