Brand Influencer
July 24
Description
• Engage with consumers using education, passion and authenticity • Ability to develop, write and curate content that is on brand strategy to inform and shape opinions • Connect with consumers to drive positive brand perception and lead purchase • Have a comprehensive understanding on brand and category, with a drive to develop their knowledge even further • Regularly complete digital training for market brand and programs as directed • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards • Follow Responsible Server Guidelines and report Guideline violations • Take digital event photos and contribute to market's social media account • Understand how Diageo brand differs from competitors and report on competitive activity in market • Maintain appropriate appearance for consumer engagement • Follow company policy and procedures
Requirements
• Outgoing and passionate about Spirits and Beer industry • Trust worthy, relevant and timely • Strong social network on social media (IG: 71.6% followers of an audience +21yr of age) • Blog/Vlog content creation experience a plus
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