Marketing Analytics Intern

January 24

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Logo of Marsh McLennan

Marsh McLennan

Insurance Broking • Risk advisory services • HR and related consulting • outsourcing and investments services • Management consulting

10,000+ employees

Founded 1871

💸 Finance

Description

• As our Marketing Analytics Intern on the Marketing team, you’ll gain hands-on experience in market analytics, working closely with various analysts to support data-driven decision-making. • The intern will assist in market research, campaign performance analysis, and contributing to the development of training materials. • Essential Duties and Responsibilities: Market Research: Collaboration with Market Research Analyst: Assist in gathering and analyzing data to support market research initiatives. • Help with data requests, streaming data processes. and automated analysis insights. • Industry Segmentation Investigation : Conduct a thorough investigation of the industry segmentation framework using North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) codes Competitor Product Research : Conduct comprehensive research on competitor products and provide recommendations for marketing strategy and SEO efforts. • Performance Analysis: Collaboration with Market Insights Analyst: Assist in data collection and visualization for marketing campaigns. • Help evaluate campaign performance metrics and audit historical campaign data. • Report Preparation: Assist in preparation of regular reports summarizing key findings and insights, document processes and methodologies for future reference. • Collect feedback on usability and functionality for marketing analytics reports and dashboards. • Compile findings to recommend enhancements. • Team Operations: Predictive Analytics Tool Research: Assist the Marketing Analytics Manager in researching and evaluating predictive analytics tools. • Training Video development: Help develop training videos and materials to educate team members on data literacy, analytics reports, and dashboards

Requirements

• Currently pursuing a degree in Marketing, Business, Data Analytics, or a related field. • Strong analytical skills with a solid understanding of data analysis and insights. • Proficiency in Microsoft Excel and familiarity with data visualization tools (e.g., Power BI) is a plus. • Excellent written and verbal communication skills, with the ability to present complex info clearly. • Detail-oriented with strong organizational skills and the ability to manage multiple tasks simultaneously. • Basic knowledge of digital marketing strategies is preferred. • Legal work authorization to work in the U.S. on a permanent and ongoing basis without the need for sponsorship now or in the future

Benefits

• A valuable opportunity to gain practical experience in marketing analytics within a supportive team environment. • Mentorship from experienced marketing analytics professionals. • Exposure to real-world marketing analytics projects and data analysis. • Potential for future employment opportunities based on performance. • Remote work

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