Modern Health
Modern Health is a comprehensive mental health care platform that provides a global standard for equitable services worldwide. They offer a wide range of mental health support for employees, family care, and healthcare providers through self-guided tools and crisis care, aiming to boost productivity and prevent burnout. Modern Health partners with employers, consultants, and health plans to integrate mental health benefits into the workplace, addressing long-term needs, reducing absenteeism, enhancing operational efficiency, and improving well-being. Their evidence-based solutions cater to a wide array of mental health concerns, promoting personalization and accessibility to culturally centered care globally.
Senior Lifecycle Marketing Manager
April 9
Modern Health
Modern Health is a comprehensive mental health care platform that provides a global standard for equitable services worldwide. They offer a wide range of mental health support for employees, family care, and healthcare providers through self-guided tools and crisis care, aiming to boost productivity and prevent burnout. Modern Health partners with employers, consultants, and health plans to integrate mental health benefits into the workplace, addressing long-term needs, reducing absenteeism, enhancing operational efficiency, and improving well-being. Their evidence-based solutions cater to a wide array of mental health concerns, promoting personalization and accessibility to culturally centered care globally.
📋 Description
• Modern Health is a mental health benefits platform for employers. • Designs, implements, and optimizes strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. • Ensures a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. • Works cross-functionally with product and analytics teams to understand customer lifecycle. • Ideal candidate is user-obsessed and can drive meaningful engagement with the app. • Hands-on operator familiar with a fast-paced startup environment.
🎯 Requirements
• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer base • Strong analytical skills and ability to translate data into meaningful, actionable insights • Experience using Iterable, Braze, and/or similar ESPs to build and track campaign metrics • Familiarity with Salesforce, Mixpanel, and Looker • Curiosity for experimentation and building new programs from scratch • Experience running A/B tests and using data & customer insights • Experience building blast, triggered, and nurture campaigns • Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization • Strong attention to detail and passion for working in a fast-paced environment • Ability to work with the tools available, while also striving for continuous improvement • Analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data • Up-to-date with industry trends and best practices to ensure the company remains competitive and innovative • Comfortable with ambiguity and quick pivoting to serve business needs • Passion for mental health/wellness
🏖️ Benefits
• Medical / Dental / Vision / Disability / Life Insurance • High Deductible Health Plan with Health Savings Account (HSA) option • Flexible Spending Account (FSA) • Access to coaches and therapists through Modern Health's platform • Generous Time Off • Company-wide Collective Pause Days • Parental Leave Policy • Family Forming Benefit through Carrot • Family Assistance Benefit through UrbanSitter • Professional Development Stipend • 401k • Financial Planning Benefit through Origin • Annual Wellness Stipend to use on items that promote your overall well being • New Hire Stipend to help cover work-from-home setup costs • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more • Monthly Cell Phone Reimbursement
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