Copywriter
2 days ago
Description
• Job Title: Copywriter • Location: Remote • Working Schedule: United States time zone • Hours of Work: 20 hours per week (Part-time) or equivalent • The Copywriter will be responsible for crafting persuasive, clear, and engaging copy for Shopify landing pages. • This role involves writing sales-oriented content that emphasizes product value, benefits, and features to drive conversions. • The ideal candidate is a strong writer with an understanding of user experience, who can produce impactful copy aligned with brand guidelines and campaign objectives. • Write clear, engaging, and persuasive copy for landing pages, emphasizing product value, benefits, and features to drive conversions. • Integrate copy seamlessly with visuals and CTAs to create pages optimized for both aesthetics and performance. • Conduct regular A/B tests on landing page copy to improve conversion rates and optimize messaging for maximum impact. • Ensure that all copy aligns with brand voice and resonates with target audiences. • Monitor landing page performance using tools like Google Analytics or Hotjar, providing recommendations for copy improvements. • Work closely with the marketing, product, and creative teams to align landing page copy with overall brand and campaign strategies.
Requirements
• Strong writing skills with experience crafting persuasive sales copy that speaks to diverse audiences and drives conversions. • Knowledge of SEO best practices to ensure copy is optimized for search engines. • Experience with conversion rate optimization (CRO) and familiarity with tools like Google Analytics, Optimizely, or similar platforms to track page performance and experiment with copy effectiveness. • Solid understanding of user behavior and best practices in e-commerce copywriting. • Experience in e-commerce marketing or direct response marketing. • Strong portfolio of copy that has demonstrated successful conversions. • Previous experience in fast-paced e-commerce environments or startups.
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