Director of Growth Marketing (Ph DTC)

August 21

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Description

• As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies to enhance our brand visibility, engage our target audience, and drive sales through online channels. • Leveraging your expertise in marketing within the Philippines' DTC industry, you will lead a team of digital marketing professionals and collaborate cross-functionally to achieve our business objectives. • Digital Strategy Development: Formulate and implement innovative digital marketing strategies aligned with the company's overall objectives, with a focus on driving traffic, customer acquisition, and retention. • Performance Marketing: Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including but not limited to, social media, search engines, email, and affiliate marketing. • E-commerce Optimization: Collaborate with the e-commerce team to optimize the user experience, conversion funnels, and website performance to maximize sales and ROI. • Content Strategy: Develop a robust content strategy that resonates with our target audience, ensuring consistency in messaging and brand voice across all digital touchpoints. • Data Analysis and Insights: Utilize data-driven insights to monitor campaign performance, identify trends, and make data-backed recommendations for continuous improvement and optimization. • Team Leadership and Development: Lead and mentor a team of digital marketing professionals, providing guidance, support, and opportunities for growth and development. • Partnership Management: Cultivate and maintain strong relationships with external partners, including digital agencies, media platforms, and technology vendors, to drive collaborative initiatives and maximize results. • Budget Management: Manage the digital marketing budget effectively, allocating resources strategically to achieve the highest ROI and meet established KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred. • Proven experience in marketing, with a proven track record of success in driving revenue growth and brand visibility in the DTC landscape of the Philippines. • Deep understanding of marketing channels, tools, and best practices, with expertise in performance marketing, SEO/SEM, social media advertising, email marketing, and analytics. • Constantly up to date with the latest social media trends and content to effectively implement a strong marketing and content strategy to maximize our reach and engagement to our target audience. • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Analytics, etc.) to derive actionable insights and inform strategic decisions. • Excellent leadership and team management abilities, with a collaborative and inclusive approach to working cross-functionally. • Strategic thinker with the ability to translate business objectives into actionable digital strategies and initiatives. • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization. • Proven ability to thrive in a fast-paced, dynamic environment, with a passion for innovation and continuous learning.