Marketing Automation Specialist - E-commerce
March 30
Description
• We are actively seeking a talented Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will play a crucial role in developing and executing email and SMS marketing automation programs. The ideal candidate will have a strong background in marketing automation platforms such as Klaviyo, possess expertise in segmentation, testing, and deployment, and be dedicated to continually improving campaign performance. • Responsibilities: - Email and SMS Marketing Automation: Develop and execute email and SMS marketing automation programs. Implement segmentation, testing, and deployment strategies to enhance campaign effectiveness. - Integration and Maintenance: Maintain Marketing Automation integration with Klaviyo and assist in integrating additional platforms. Ensure seamless integration and functionality across various tools and platforms. - Performance Evaluation: Understand and evaluate campaign metrics, distributing performance insights to the marketing team. Work with management to define KPIs, create reporting, and analyze campaign performance. - Continuous Improvement: Proactively research and implement the latest best practices, strategies, and industry standards in marketing automation. Plan and perform A/B testing to enhance productivity, conversion rates, and program/campaign ROI. - Strategy Development: Collaborate with management to define strategic objectives and goals for marketing automation. Create recommendations to improve campaigns continuously based on data analysis and insights. - Process Management: Manage marketing automation efforts and processes, ensuring efficiency and effectiveness. Streamline workflows and procedures to optimize campaign execution and performance.
Requirements
• Proven experience in marketing automation or similar roles. • Expertise in marketing automation platforms such as Klaviyo. • Strong understanding of segmentation, testing, and deployment strategies. • Ability to analyze campaign metrics and derive actionable insights. • Dedication to continuous improvement and staying updated on industry trends. • Experience in A/B testing and enhancing campaign performance. • Must have superior communication skills, both written and verbal. • Must be highly organized and self-motivated with a sense of urgency. • Strong independent project management skills. • Ability to work effectively in a fast-paced environment and manage multiple tasks simultaneously.
Benefits
• Competitive salary • Health insurance • Dental and vision benefits • 401(k) retirement plan • Paid time off • Professional development opportunities • Collaborative work environment
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