Shopify Landing Page Designer - Copywriter
October 28
Description
• Job Title: Shopify Landing Page Designer and Copywriter • Location: Remote • Work Shift: US time zone • Working Hours: 20 hours per week (Part-time) • The Shopify Landing Page Designer and Copywriter will be responsible for designing and developing high-quality landing pages on Shopify that are both visually appealing and effective in driving sales. • The ideal candidate has a strong background in copywriting, design, and user experience, with the ability to work quickly and efficiently. • You should be able to seamlessly integrate copy, visuals, and CTAs to create pages that are optimized for both aesthetics and performance. • Key Responsibilities: • Design and build conversion-focused landing pages on Shopify, using custom code or page builder tools like Shogun, Zipify, or PageFly. • Write clear, engaging, and persuasive copy for landing pages, emphasizing product value, benefits, and features to drive conversions. • Create visually compelling page layouts with strong UX design principles, ensuring all elements of the landing page (images, buttons, fonts) align with brand guidelines. • Conduct regular A/B tests on landing pages to improve conversion rates and optimize design elements, CTAs, and copy for maximum performance. • Ensure that all landing pages are fully responsive and optimized for mobile devices. • Monitor landing page performance using tools like Google Analytics or Hotjar and provide recommendations for continuous improvement. • Work closely with the marketing, product, and creative teams to align landing page content with overall brand and campaign strategies.
Requirements
• Proficient in creating and managing landing pages within the Shopify platform, with experience using Shopify's Liquid templating language. • Strong writing skills with experience crafting persuasive sales copy that speaks to diverse audiences and drives conversions. • Solid understanding of graphic design principles and experience using tools like Adobe Creative Suite (Photoshop, Illustrator, XD) or Figma to create engaging layouts. • Ability to create intuitive, user-friendly designs with a strong understanding of user behavior and e-commerce best practices. • Knowledge of SEO best practices to ensure landing pages are optimized for search engines and can drive organic traffic. • Experience using Shopify page-building apps like Shogun, Zipify, or PageFly to create fast, effective landing pages. • Familiarity with conversion rate optimization (CRO) techniques and tools such as Google Analytics, Optimizely, or similar platforms to track page performance and experiment with different layouts, copy, and CTAs. • Experience in e-commerce marketing or direct response marketing. • Strong portfolio of landing page designs and copy that have demonstrated successful conversions. • Knowledge of HTML, CSS, and Liquid for deeper customization within Shopify. • Previous experience in fast-paced e-commerce environments or startups.
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