Paid Media Specialist
6 days ago
Description
• Position: Paid Media Specialist (Remote) • Hours: 12 am - 8 am SAST (Monday - Friday) • Pay Rate: R21,000 - R28,000 per month (Negotiable based on Experience) • Role Overview: • We are seeking a results-driven Paid Media Specialist to join a leading digital marketing agency. • Manage and optimise paid advertising campaigns across multiple platforms to drive high-quality traffic, improve conversions, and maximise ROI. • Collaborate with a team to contribute to the agency’s growth and enhance client success. • About the Client: Our client is a fast-growing digital marketing agency specialising in SEO, PPC, web development, and creative marketing solutions for diverse industries. • Deliver innovative, results-driven campaigns and enhance their digital presence. • Foster a high-performance culture that values innovation, collaborative problem-solving, and personal growth. • Key Responsibilities: • Campaign Management: Create, manage, and optimise paid media campaigns across platforms. • Performance Analysis: Monitor campaign performance using analytics tools and track KPIs. • Budget Management: Plan and allocate budgets effectively. • Audience Targeting: Develop and implement audience segmentation strategies. • Ad Copy and Creative Input: Collaborate to develop compelling ad copy and creatives. • A/B Testing: Conduct tests on ad elements to identify effective strategies. • Market Research: Stay updated on trends and competitor activity.
Requirements
• 3–5 years of experience managing paid media campaigns across Google Ads, Facebook Ads, and other major platforms. • Over three years of experience in a digital agency environment. • Proven track record of achieving and exceeding campaign performance goals. • Strong understanding of key metrics like CTR, CPA, ROAS, and conversion rates. • Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and other tracking systems. • Excellent communication skills and ability to translate complex data into actionable insights. • Knowledge of keyword research, audience segmentation, and retargeting strategies. • Experience in a digital agency environment. • Certifications in Google Ads or Facebook Blueprint. • Familiarity with SEO principles and how they integrate with paid campaigns. • Skills in data visualisation tools like Tableau or Power BI
Benefits
• Competitive pay and flexible working environment. • Opportunity to work with a dedicated team focused on the healthcare sector. • Professional development and growth potential within a leading digital marketing agency.
Apply Now