Director Of Marketing

August 23

Apply Now

Receive Emails with Similar Jobs

Nansen

WebsiteLinkedInAll Job Openings

We analyze 130M+ labeled blockchain addresses & their activities, so you can get real-time crypto & NFT insights.

blockchain • crypto • data analytics • NFT • DeFi

51 - 200

Description

• Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and growth within the cryptocurrency and blockchain ecosystem. • Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles. • Drive a data-driven approach to marketing by setting up effective KPIs and measurement systems, regularly reporting on performance and optimising campaigns. • Develop a strong understanding of Nansen target audience and customer segments, using this knowledge to create targeted and engaging content across multiple platforms, including blogs, social media, email campaigns, webinars, and more. • Collaborate with the Product and Sales teams to develop product messaging and positioning, ensuring all external communications are clear, consistent, and compelling. • Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns, to drive increased web traffic, user acquisition, and conversion rates. • Continuously monitor and analyse the competitive landscape, staying abreast of industry trends and emerging marketing opportunities.

Requirements

• 10+ years of experience in marketing, with at least 3 years in a leadership role, preferably in the cryptocurrency, blockchain, or fintech industry. • Exceptional leadership and management skills, with experience building and leading high-performing teams. • Strong Product Marketing background. • Demonstrated success in crafting and executing B2B marketing strategies that have driven lead generation and revenue growth. • A great understanding of and passion for the cryptocurrency and blockchain Ecosystem. • Proven track record of developing and executing successful marketing strategies that drive growth. • Outstanding written and verbal communication skills, with a knack for crafting engaging and compelling content. • A data-driven mindset, with the ability to analyse and optimise marketing performance based on KPIs and metrics.

Benefits

• Competitive salary and equity package • Remote work environment with a flexible schedule • A team that values data and AI; our founders are data engineers and data scientists • Opportunity to work from our Tech Hubs (flight and accommodation paid for) in Singapore, London, Bangkok • A company culture that values transparency, speed, courage and curiosity • Opportunities for personal and professional growth as the company scales. • Exposure to a global network of industry experts, partners, and influencers.