Digital Marketing Specialist

4 days ago

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Description

• Develop, implement, and manage paid social advertising campaigns. • Create compelling ad copy and visuals, set up targeting, and monitor campaign performance. • Utilize Excel to track and analyze key performance metrics. • Leverage data to make informed recommendations for optimizing ad spend and improving ROI. • Continuously A|B test and optimize ad creatives, audiences, and bidding strategies. • Monitor and manage ad budgets to ensure efficient allocation of resources. • Work closely with the broader marketing team. • Keep up to date with the latest trends, tools, and best practices in digital marketing.

Requirements

• Minimum of 2 years of experience in digital marketing, with a focus on paid social ads. • Proficiency in hands-on paid social ads management and Microsoft Excel. • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. • Demonstrated ability to create engaging and effective ad content. • Excellent written and verbal communication skills. • Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously. • Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Benefits

• Competitive salary and benefits package • Opportunities for professional growth and development • A collaborative and supportive work environment • Flexibility with remote work options