Senior Performance Marketing Analyst
May 1, 2023
Description
• The Senior Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy • The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization and technology enhancements • Lead exploratory projects to understand new sources of data and new tools • Develop new methods for analysis based on shifting media and technology landscapes • Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership • Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions • Join paid and web data to create full-funnel customer analytics across channels • Unify data and tell data stories using large datasets in easily digestible ways • Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders • Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance • Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions • Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations • Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms • Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account • Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data • Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing • Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line. • Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
Requirements
• 5+ years of experience in paid media and marketing analytics • Experience with paid media technology, ad serving platforms, and marketing data systems • Expertise in reporting on media spend, efficiency, and optimization • Able to translate business objectives into measurable goals and KPIs • Able to translate technical data into a framework and language that marketing clients can understand • You have strong communication, collaboration, and problem-solving abilities • You have extensive experience with data visualization tools like Tableau • You have expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.) • You have experience with statistical methods such as regression and hypothesis testing • You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner • Basic understanding of programming languages such as JavaScript and SQL • Experience with experimental design and writing testing briefs • Comfortable leading reports calls with no assistance and presenting report findings directly to clients
Benefits
• Hybrid in-office/remote work or fully remote work options designed to fit your needs • Unlimited PTO • Free attendance to local marketing events
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