Social Media and Influencer Marketing Manager

November 10

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Nested Bean Inc.

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Baby Products • Product Innovation • Ecommerce • Sleep wellness • Digital Marketing

11 - 50

Description

• Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends • Own social media channel growth, audience awareness, education and engagement • Drive the strategic inclusion of social media across brand programs through content development and community management • Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents. • Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery • Lead planning and execution of thoughtful, engaging social media events with partners • Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis • Plan A/B tests on social media to reach and exceed KPIs • Concept, plan and execute mailers for influencers • Manage multiple projects on time and on budget • Track & compile campaign KPI's for monthly recaps & analysis • Manage production of social-first creatives aligned to each channel’s best practices

Requirements

• 3-5 years of social media marketing and project management experience • Capable of multi-tasking across initiatives and campaigns • Experience building content calendar • Experience integrating social activations with broader marketing campaigns • Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy • Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies • Experience with creator/influencer recruiting tools, campaign posting and analytics tools • Experience with Sprout Social, Brandwatch and Sprinklr a bonus • Always on top of the latest industry, platform and digital trends • Creative out of box thinker. • Keen understanding of impactful visual content; photography, videography and/or design skills a plus • Flexible to evolving responsibilities in a growing company

Benefits

• Medical, Dental, Vision Insurance • 401K • Commuter Benefits