Social Media and Influencer Marketing Manager

November 10, 2024

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Nested Bean Inc.

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Nested Bean Inc. is a company that specializes in creating sleepwear for babies, which promotes better sleep and self-soothing. Their products include swaddles like the Zen Neo and Zen One, as well as sleep sacks such as the Zen Sack and bodysuits like the Zen Bodysuit. These products mimic the comforting touch of a parent, helping infants sleep more soundly. With a focus on quality and safety, Nested Bean's offerings are trusted by parents to provide a calming and comfortable sleep environment for their babies.

Baby Products • Product Innovation • Ecommerce • Sleep wellness • Digital Marketing

11 - 50 employees

👥 B2C

🧘 Wellness

🛒 Retail

📋 Description

• Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends • Own social media channel growth, audience awareness, education and engagement • Drive the strategic inclusion of social media across brand programs through content development and community management • Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents. • Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery • Lead planning and execution of thoughtful, engaging social media events with partners • Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis • Plan A/B tests on social media to reach and exceed KPIs • Concept, plan and execute mailers for influencers • Manage multiple projects on time and on budget • Track & compile campaign KPI's for monthly recaps & analysis • Manage production of social-first creatives aligned to each channel’s best practices

🎯 Requirements

• 3-5 years of social media marketing and project management experience • Capable of multi-tasking across initiatives and campaigns • Experience building content calendar • Experience integrating social activations with broader marketing campaigns • Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy • Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies • Experience with creator/influencer recruiting tools, campaign posting and analytics tools • Experience with Sprout Social, Brandwatch and Sprinklr a bonus • Always on top of the latest industry, platform and digital trends • Creative out of box thinker. • Keen understanding of impactful visual content; photography, videography and/or design skills a plus • Flexible to evolving responsibilities in a growing company

🏖️ Benefits

• Medical, Dental, Vision Insurance • 401K • Commuter Benefits