Brand Manager
November 10
Description
• Lead the planning and execution brand campaigns • Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns • Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis • Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns • Manage the implementation of communication programs with a quarter over quarter outlook • Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency • Regularly communicate project status and timeline updates to internal stakeholders • Publish project post-analysis reports with recommendations for future campaigns • Monitor and evaluate competitive activities and share points of view on opportunities • Prioritize and juggle many tasks and projects at once. Effectively work within a team environment. • Brand positioning development • Create brand differentiation in market to achieve business targets and capture the greatest share • Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights • Ensure product alignment to overarching brand strategy • Develop and evolve brand positioning campaign to enhance brand recognition and brand health