Product Marketer

September 10

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Nooks

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Virtual salesfloor for SDR and BDR teams to dial together, get real-time coaching from managers and stay engaged.

2 - 10

Description

• Collaborate with product and sales leadership to create messaging frameworks that ensure consistent and clear communication of our value proposition. • Develop various marketing collateral, including PDFs, slide decks, website content, and demo videos, to support our platform and individual product offerings. • Train GTM teams on new product functionality, ensuring they can effectively use messaging and collateral in their outreach and customer interactions. • Work with product leadership to establish and maintain a product announcement and promotion calendar, aligning with broader business goals. • Lead the launch of individual products and strategically integrate them into broader “business value” campaigns. • Partner with the growth marketing team to develop case studies and identify customers for participation in community programs.

Requirements

• Proven experience (4+ years) in product marketing with a focus on crafting messaging that supports product launches and customer education. • Ability to work collaboratively across product, sales, and marketing teams. • Strong skills in developing a wide range of collateral, including written and visual content. • Experience training sales teams on product functionality and how to use marketing resources. • A strategic mindset with the ability to roll up individual product launches into broader marketing initiatives. • Familiarity with working alongside growth marketing teams to source customer stories and build case studies. • Experience in sales development and sales or marketing technology is strongly preferred.